Aeroplan Outsources Online Advertising Management to 24/7 Canada
Unique deal includes Open AdStream® ad serving software and expert ad trafficking services
Toronto, December 19th, 2005 - 24/7 Canada Inc., Canada’s leading Internet marketing solutions company and a division of 24/7 Real Media, Inc., today announced a new full service agreement with Aeroplan, Canada’s premier loyalty program. Under the terms of the agreement, 24/7 Canada will provide Aeroplan with Web advertising services, including its full service ASP ad serving solution, Open AdStream® Central.
"We’re very excited about our new relationship with 24/7 Canada. They are uniquely positioned to meet all of our online advertising needs," commented René Godbout, Director of Marketing for Aeroplan. "Our agreement with 24/7 Canada gives us the sophisticated platform we’ve needed, provides us with an expert team to traffic ads to our website, and significantly boosts what we are able to offer our network of partners. Now we can offer aeroplan.com advertisers detailed reporting and a more efficient process for their campaigns. 24/7 Canada is the ideal company to provide the suite of Web advertising management services we need."
Aeroplan members are numerous and affluent. There are 5 million active members, which translates into 27 percent penetration of all Canadian households. Ninety-two percent of frequent Canadian business travelers are Aeroplan members, with more than eighty percent of Canadian households with incomes greater than $100,000 having one or more Aeroplan members.
Not surprisingly, aeroplan.com is one of Canada’s largest loyalty program Web sites. It attracted 771,000 unique visitors, generating 21 million monthly page views in October 2005 (comScore Media Metrix).
"We offered Aeroplan a very compelling package and are thrilled they selected us as their online ad serving partner," said Jay Aber, president of 24/7 Canada. "By using Open AdStream to power their 21 million monthly impressions, along with our talented traffic team to ensure a smooth and steady flow of advertising, we’re certain that Aeroplan will see a strong return from their relationship with 24/7 Canada."
About Aeroplan
In the more than 20 years since its inception, Aeroplan has grown into Canada’s premier loyalty marketing company. Aeroplan’s millions of members earn Aeroplan Miles with its network of more than 60 partners, representing more than 100 brands, in the financial, retail and travel sectors and redeem those miles towards travel to more than 700 destinations worldwide or for a wide array of exclusive lifestyle rewards. Together with its world-class partners, Aeroplan develops and executes innovative and appealing member-targeted marketing programs designed to engage the loyalty of this elite and prestigious segment of Canadian consumers. For more information about Aeroplan, please visit www.aeroplan.com
About 24/7 Canada
24/7 Canada, a subsidiary of interactive marketing and technology pioneer 24/7 Real Media, targets and delivers audiences for Canadian publishers and marketers. In addition to the recent launch of 24/7 Search in Canada, offering award-winning search engine marketing technology solutions and services, 24/7 Canada provides creative Internet advertising media programs, integrated Web site marketing sponsorships, highly targeted permission-based e-mail recommendations and effective Open AdSystem® Web ad serving and analytics technology solutions. With offices in Toronto and Montreal, 24/7 Canada is the number one permission-based email list broker and manager in Canada and sells advertising for such leading Web sites as the Yellow Pages Group, LeDevoir.com, Admission.com, GTAA.com, ICQ, TheScore.ca, and the Osprey Media Group.
