Nowtoronto.com chooses 24/7's Open Adstream for Ad Serving, capping 18 months of Explosive Growth for 24/7 Canada's Technology division
Toronto, June 22nd, 2005 - 24/7 Canada Inc., Canada’s leading Internet marketing solutions company, a division of 24/7 Real Media, Inc., today announced that NOWToronto.com has signed an agreement to use 24/7’s award-winning Open AdStream® Central as its exclusive ad serving solution.
NOWToronto.com is the Web site for NOW Magazine, Toronto’s weekly news and entertainment voice since 1981. NOW Magazine has created a leading online destination for young, tech savvy adults who look to the web for information on demand. They are highly-educated and upwardly mobile, making them an attractive demographic for advertisers. The highly popular site currently attracts over 320,000 unique visitors per month, generating an average 4.5 million monthly page views, with site visitors spending an average of 14 minutes online per visit (according to NOWToronto.com server data).
Jay Aber, president of 24/7 Canada, said: "We are extremely pleased to add such a high profile newspaper to our ranks. This is another vote of confidence for our Open AdStream ad serving technology, and reaffirms our decision to provide service and support to our Canadian customers locally." Zunaid Khan, NOW Interactive Sales and Marketing Manager, said: "Previously we had used less sophisticated tools to handle our ad serving needs, but we chose to switch to Open AdStream because of its greater flexibility and advanced targeting capabilities, which make it possible for us to better customize advertising packages to meet the specific needs of our advertisers, and sell a broader range of advertising products on the site. We reviewed several tools on the market today - Open AdStream came out on top."
Other important factors in NOW’s decision to choose Open AdStream include its unique ability to geo-target Canadian ads on a national, provincial and local level, bundle advertising units into more sellable packages, and the ability to optimize campaigns on the fly to maximize their online ad revenues.
Khan added: "One of the big selling points for us was the local expertise and support offered by 24/7 Canada. As the top online ad technology provider in Canada, 24/7 is a key leader in the Canadian Internet advertising market, and the perfect partner for us to help take our online advertising sales business to the next level."
The agreement with NOWToronto.com caps 18 months of tremendous growth for 24/7 Canada’s technology division, after launching its local Canadian operations in January 2004. In April 2005, 24/7 Canada expanded this division with the highly anticipated launch of 24/7 Search in Canada, which offers Canadian marketers award-winning paid search management and optimization technology solutions and services.
About NOW Magazine
Toronto’s independent weekly - NOW Magazine - was launched Thursday, September 10, 1981 as the city’s alternative voice. Starting with just five staff members, founding owner/operators Michael Hollett and Alice Klein have seen the weekly grow to become a key cultural and political voice in Toronto - and Canada - with more than 100 fulltime employees. Hollett (Editor/Publisher) and Klein (CEO/Editor) are active participants in a team that features many of Canada’s leading critics and writers, as well as fresh new voices just beginning to establish their own audiences. The weekly delivers an essential print package - echoed online - that includes a hard-hitting and progressive news section, and intelligent and fresh cultural reporting that often introduces new artists and acts to its readers, as well as the city’s most extensive activity listings. NOW is published every Thursday (though available at key downtown locations and in street boxes Wednesday nights) and distributed at over 2,900 locations in the Greater Toronto Area.
About 24/7 Canada
24/7 Canada, a subsidiary of interactive marketing and technology pioneer 24/7 Real Media, targets and delivers audiences for Canadian publishers and marketers. In addition to the recent launch of 24/7 Search in Canada, offering award-winning search engine marketing technology solutions and services, 24/7 Canada provides creative Internet advertising media programs, integrated Web site marketing sponsorships, highly targeted permission-based e-mail recommendations and effective Open AdSystem® Web ad serving and analytics technology solutions. With offices in Toronto and Montreal, 24/7 Canada is the number one permission-based email list broker and manager in Canada and sells advertising for such leading Web sites as the Yellow Pages Group, LeDevoir.com, Admission.com, GTAA.com, ICQ, TheScore.ca, and the Osprey Media Group.
