A Global Leader in Search Engine Marketing opens Toronto office
Toronto, April 25th, 2005 - 24/7 Canada Inc., Canada’s leading Internet marketing solutions company, a division of 24/7 Real Media, Inc., today announced the launch of 24/7 Search in Canada. 24/7 Search is a recognized industry leader in Search Engine Marketing (SEM) services and technology, with offices in London, New York, Madrid, Munich, Rome, Seoul, Sydney, Sunnyvale, California, and now Toronto.
24/7 Search has its roots with 24/7 Real Media’s 2004 acquisition of Decide Interactive, a global provider of search engine marketing (SEM) solutions, which achieved the highest overall business value score in JupiterResearch’s Search Engine Marketing (SEM) Agency Constellation report.* Last month, 24/7 Search earned the prestigious European Seal of Excellence - Platinum 2005 for its Decide DNA search engine marketing technology and solutions.
Powered by the market-leading, proprietary technology, Decide DNA™ - also praised as the best bid management technology in the marketplace by JupiterResearch - 24/7 Search enables marketers to manage and optimize thousands of keyword and content-based campaigns simultaneously across all major international search engines. 24/7 Search offers the only integrated platform for organic search, keyword bid, and search content feed management. Decide DNA’s sophisticated optimization algorithms allow advertisers to achieve multiple performance-based goals, such as aggregate ROI and campaign yield management, in an automated, real-time environment.
Jeff Lancaster, director of 24/7 Search in Canada said: "Our clients find we generate a much better ’bang for their search engine buck’ than other methods. What makes the Decide DNA technology unique is its ability to optimize campaigns in real time by automatically adjusting keyword bids to achieve business goals -- ROI, paid listing position, or budget - in any combination across multiple search engines."
24/7 Search also offers marketers a high level of control over their organic (natural) search results, through Paid Inclusion services. Paid Inclusion, whereby Decide DNA submits a feed of a clients’ Web site pages - including deep content or hard-to-index pages - directly into a participating search engine’s index, ensures that all of the site’s pages are included.
Decide DNA integrates fully with the Google AdWords™ Application Programming Interface (API), which enables even more efficient and faster campaign management for clients, improves workflow and reduces human error.
Jay Aber, president of 24/7 Canada added: "For years we’ve been helping our clients achieve their Internet marketing goals with online media and permission-based email. Now with the addition of industry-leading search engine marketing capabilities -- we’re able to leverage the strength of the three most powerful internet marketing channels, and tailor them to each of our clients’ specific needs. Already this year, we have close to a dozen clients in industries as diverse as education, telecommunication, and tourism using all three strategies to meet their awareness, prospecting and acquisition goals. Now with our Search capabilities - I am certain we offer the most complete Internet marketing services available in Canada."
About 24/7 Canada
24/7 Canada, a subsidiary of interactive marketing and technology pioneer 24/7 Real Media, targets and delivers audiences for Canadian publishers and marketers. In addition to the recent launch of 24/7 Search in Canada, offering award-winning search engine marketing technology solutions and services, 24/7 Canada provides creative Internet advertising media programs, integrated Web site marketing sponsorships, highly targeted permission-based e-mail recommendations and effective Open AdSystem® Web ad serving and analytics technology solutions. With offices in Toronto and Montreal, 24/7 Canada is the number one permission-based email list broker and manager in Canada and sells advertising for such leading Web sites as the Yellow Pages Group, LeDevoir.com, Admission.com, GTAA.com, ICQ, TheScore.ca, and the Osprey Media Group.
