Transcontinental Media chooses 24/7 Canada as Exclusive Web Advertising Representatives for Publisac.ca, the Leading Shopping Web site in French Canada
Toronto, January 27th, 2005 - 24/7 Canada Inc., Canada’s leading Web advertising and permission-based email marketing company, a division of 24/7 Real Media, Inc., today announced that Transcontinental Media has chosen 24/7 Canada as the exclusive Web advertising representative and permission-based email list manager for its premier French Canadian shopping Web site, Publisac.ca.
Transcontinental Media is one of the three main business units of Transcontinental Inc., which is the seventh largest printer in North America, and Canada’s leading publisher of consumer magazines. Through its Publi-Sac (Ad-Bag) network, Transcontinental Media is the leading door-to-door distributor of advertising material in Canada. Publisac.ca is the extremely popular French language Internet extension of this direct mail network, attracting 210,000 unique visitors monthly and generating 4 million monthly page views, according to comScore Media Metrix. 24/7 Canada is now the exclusive online advertising sales representative for Publisac.ca, as well as the exclusive list manager for its permission-based email file of over 75,000 subscribers.
Jay Aber, president of 24/7 Canada, said: "The addition of Publisac.ca, and its significant email subscriber list, now positions us as a leading online media network for local advertisers in Quebec. Publisac.ca is the perfect addition to headline our French shopping vertical, as it enables us to reach further into the market in French Canada than we ever have before."
Jean-Claude Picard, general manager for Publisac.ca, said: "From our perspective, 24/7 Canada’s national network of advertising contacts and expert staff makes them the perfect partner to help bring our online advertising business to a new level. 24/7 Canada is a strong national player and a great fit to help us develop our business within the rest of Canada, as well as generate incremental revenue by having 24/7 also manage our email files."
John Sclapari, director of business development for 24/7 Canada for Quebec and Eastern Canada, said: "Publisac.ca’s huge reach complements our already extensive portfolio of local properties, proven to influence French Canadian shoppers. Advertisers in Quebec can now benefit from the power of Publisac.ca, combined with 24/7 Canada’s existing portfolio of leading local sites, such as MontrealPlus.ca, QuebecPlus.ca, PagesJaunes.ca, CinemaMontreal.com, and CinemaQuebec.com."
This agreement with Transcontinental Media is the latest in a series of significant wins for 24/7 Canada in the French Canadian market. 24/7 Canada closed 2004 by securing an exclusive agreement with 12 leading French Canadian properties from Genex Communications, which include the popular Showbizz.net, Choi R@dioX, and Matinternet. Other significant wins for 24/7 Canada in 2004 included the signing of AskMen.com, TheScore.ca, ICQ, Lycos, renewal of the YellowPages.ca deal and the launch of 24/7 Canada’s award-winning Open AdStream® ad serving and analytics technology business in Canada.
About Transcontinental Media
Transcontinental Media Group is a subsidiary of Transcontinental, Inc., the seventh largest printer in North America. It is the leading Canadian printer in the following categories: flyers, books, newspapers, magazines, catalogs, directories and other commercial products. Its publications, in both English and French, reach more than 11 million readers from coast to coast. Transcontinental employs more than 14,000 people in Canada, the United States and Mexico. In 2003, it reported revenues of C$1.9 billion.
About 24/7 Canada
24/7 Canada, a subsidiary of interactive marketing and technology pioneer 24/7 Real Media, targets and delivers audiences for Canadian publishers and marketers. In addition to the recent launch of 24/7 Search in Canada, offering award-winning search engine marketing technology solutions and services, 24/7 Canada provides creative Internet advertising media programs, integrated Web site marketing sponsorships, highly targeted permission-based e-mail recommendations and effective Open AdSystem® Web ad serving and analytics technology solutions. With offices in Toronto and Montreal, 24/7 Canada is the number one permission-based email list broker and manager in Canada and sells advertising for such leading Web sites as the Yellow Pages Group, LeDevoir.com, Admission.com, GTAA.com, ICQ, TheScore.ca, and the Osprey Media Group.
