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Trader Classified Media signs national Open AdStream Ad Serving Technology Deal with 24/7 Canada

Toronto, March 6th, 2006 - 24/7 Canada Inc., Canada’s leading Internet marketing solutions company, a division of 24/7 Real Media Inc., today announced an expanded agreement with Trader Classified Media, one of Canada’s leading publishers of print and electronic classified advertising. The deal extends the use of 24/7’s full service ASP Internet ad serving solution, Open AdStream Central, to manage Trader Classified Media’s Web advertising operations.

Trader Classified Media, with over 140 well-known and respected Canadian classified listing print publications, also owns and operates leading automotive, real estate and general merchandise classified listings Web sites. With this rollout, Open AdStream will power online advertising programs on www.autotrader.ca, the largest vehicle Web site in Canada, www.buysell.com, which leads the market in general classified advertising, French language www.occasion.ca, www.hebdo.net, and www.visitenet.com, and western-Canada’s leading real estate site, www.homebase.ca.

"Significant growth in our Internet ad business required us to evaluate the tools we had in place," said Melanie Balana, online production and design manager of Trader Classified Media. "We’re confident that this agreement with 24/7 Canada and Open AdStream will give our company the necessary technology and expertise it needs to dramatically ramp up our online advertising business."

24/7 Canada’s Open AdStream Central features world-class, centrally-hosted, ad serving technology administered by Canadian and US based personnel, whose expertise and commitment to customer service is second to none. Open AdStream Central clients are able to outsource their entire ad serving process, including ad trafficking if desired, and avoid upfront equipment capital costs and the expenses associated with day-to-day operations.

"This national roll out is a tremendous vote of confidence in the Open AdStream technology," said Jeff Lancaster, director of technology and search solutions for 24/7 Canada. "We’re confident that we can help the entire Trader Classified Media organization achieve its online advertising goals."

These agreements come on top of several significant wins for 24/7 Canada’s technology division, including recent agreements with NowToronto.com, Aeroplan.com, Morningstar.ca, theChronicleHerald.ca and Covers.com.

About Trader Classified MediaTrader Classified Media (www.trader.com) is a leader in classified advertising, providing services and solutions to both professional and individual buyers and sellers through multiple media channels including Internet, print, telephone, SMS, and direct mail. The Company produces 578 print titles, with 10 million readers per week, and hosts 56 websites, with 15 million unique monthly visitors, in 21 countries. The Company was founded in 1987 and today employs 7,200 people. Trader Classified Media is listed on Euronext (Paris Stock Exchange Eurolist) and is part of the SRD (ISIN code: NL0000233187 and Reuters code: TRD). Trader Classified Media is a member of ICMA (International Classified Media Association).

About 24/7 Canada
24/7 Canada, a subsidiary of interactive marketing and technology pioneer 24/7 Real Media, targets and delivers audiences for Canadian publishers and marketers. In addition to the recent launch of 24/7 Search in Canada, offering award-winning search engine marketing technology solutions and services, 24/7 Canada provides creative Internet advertising media programs, integrated Web site marketing sponsorships, highly targeted permission-based e-mail recommendations and effective Open AdSystem® Web ad serving and analytics technology solutions. With offices in Toronto and Montreal, 24/7 Canada is the number one permission-based email list broker and manager in Canada and sells advertising for such leading Web sites as the Yellow Pages Group, LeDevoir.com, Admission.com, GTAA.com, ICQ, TheScore.ca, and the Osprey Media Group.